Anchoring Bias: How Your Brain Talks You Into Bad Deals (Part One)
By David Grossman
Ever wonder why the first price you see for an item sets a benchmark for what feels “reasonable” to pay?
In the first of a three-part series, Accredited Financial Counselor Chelle Gonzo explains how to spot a common cognitive bias that influences our thinking when shopping, estimating, or bargaining. She believes it’s essential to “recognize the tricks being played on your brain, so you can make choices that actually make sense to you.”
Read Chelle’s full post for three tips that counteract this bias, so you can focus on getting real value rather than just a “deal.”
Chelle specializes in helping women in their 20s, 30s, and 40s learn more about money so they can put their most powerful advantage to work: Time.
If you’re ready to prioritize your financial well-being—and need a nudge from a financial coach—visit Chelle’s website to learn more about her services or contact her directly at info@moneynudges.com.
